Jannat Perfumes
Challenge
Jannat Perfumes wanted to scale their specialty Arabian attar retail business into a global digital luxury brand. Their legacy Shopify template looked generic, failed to convey the premium craftsmanship of artisanal fragrances, and suffered from extremely low mobile checkout conversion rates.
Process
Research & Strategy
Conducted scent profile mapping workshops, audited international luxury perfume UX benchmarks, and analyzed shopping cart drop-off triggers.
Sensory Brand UI/UX
Crafted an immersive, visual-heavy dark mode e-commerce design pairing classical typography with large, atmospheric product photography.
Next.js & Headless
Engineered a hyper-fast headless Shopify storefront utilizing Next.js, automated currency switching, and a custom interactive Fragrance Finder engine.
Solution
A premium headless e-commerce destination combining cinematic brand visual storytelling, an intelligent fragrance profiling engine, and a frictionless 1-click checkout flow. This elevated Jannat Perfumes into a luxury destination, expanding their average order value globally.
“RBC did not just rebuild our e-commerce site — they built a sensory experience. Our global average order value instantly tripled, and mobile conversion rates skyrocketed.”
— Founder, Jannat Perfumes
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